Mike Fishbein does content marketing at Alpha UX. You can connect with him @mfishbein or via his personal site, mfishbein.com. An article ion The Next Web captured the essence of product management so well that it left one commenter exclaiming, “Finally I can point people to an article when they ask me what exactly I do!” I know how that reader feels. Product managers have evolved to the point where they are truly the lifeblood of modern organizations, but their roles are necessarily ‘open-ended’ and unfortunately often misunderstood. So we thought ‘what better way to explain the importance of product managers…
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