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You’re more likely to read this article because the headline contains the word ‘iPhone’

Feb25
by on February 25, 2015 at 4:52 pm
Posted In: Analysis and Opinion, Around the Web, Insider, Investigations, Market Intelligence, Social Media

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This post is brought to you by SimilarWeb: get insights for any website or app.

As technology become a larger part of modern society, so do the news content that compliment our futuristic lifestyles. For online publishers, securing high rankings in search results is an ever-present challenge. While there are many different strategies to achieve visibility, most are variations of two cornerstones: produce content that is either topical or timeless. Market intelligence company SimilarWeb undertook an analysis of traffic to five of the most popular business-focused journals – Business Insider, Forbes, The Wall Street Journal, Fortune and Fast Company – to see which keywords were the top traffic drivers. On the number one spot? It’s…

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Google now converts Flash ads to HTML5 automatically

Feb25
by on February 25, 2015 at 4:13 pm
Posted In: Around the Web, Insider

Google is about to make Web ads a little less annoying. Starting today, the company will automatically convert Flash campaigns to HTML5. Campaigns will automatically be swithcd over to HTML5 when uploaded through AdWords, AdWords Editor or some third party tools. Although not all ads can be converted, the change should still affect a large portion of new campaigns. You can test whether your ad was converted by checking for impressions on tablets and mobile devices. Google first suggested it would begin auto-converting ads back in September, in a move to make Web content accessible to all devices. It’s in line…

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11 apps and services that don’t exist, but (sort of) should

Feb25
by on February 25, 2015 at 3:44 pm
Posted In: Apps, Around the Web, Opinion, Roundups, Social Media

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Pep Rosenfeld is co-founder of comedy theater Boom Chicago and Boom Chicago Creative in Amsterdam. He loves both nerd chic and chic nerds, and can be seen hosting events where they meet — like #TNW2015. There’s an app for nearly everything. But wouldn’t it be nice to have a few new apps that would combine the best elements of some of our favorites? Or extend the basic principles of popular apps to new markets? Here are some ideas for any developers out there… Twinder A dating app for people who want to hook up, but want their dates to communicate in no more than 140 characters per exchange.…

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Motorola’s new 4G-equipped Moto E goes on sale today

Feb25
by on February 25, 2015 at 3:05 pm
Posted In: Around the Web, Gadgets, Insider, Product Launches

Launching your shiny new smartphone at MWC seems to be so passé this year that Motorola has become the latest manufacturer to let its latest mid-range offering out of the bag a little early. Taking over where the 2014 Moto E left off, this year’s model most notably includes 4G connectivity whereas the previous did not. Other key specs include a 1.2GHz quad-core processor, 4.5-inch qHD (960 x 540 pixels) display, 5-megapixel camera on the rear and a 2,390mAh battery that promises to “last a full day,” according to Motorola. It’s also packing the latest Lollipop version of the Android OS, and…

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SocialRank is launching Instagram follower analytics and you can get early access

Feb25
by on February 25, 2015 at 3:00 pm
Posted In: Around the Web, Insider, instagram, Product Launches, Social Media, Social Rank, Tools

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We last wrote about SocialRank when it launched its Tech Startup Index, tracking Twitter data from the world’s most exciting up and coming firms. Now it’s given us a heads up on its next release – SocialRank for Instagram. Like its Twitter product, SocialRank’s Instagram analytics will allow you to sort and filter your followers by location, keyword, most engaged, most valuable and a range of other criteria. The company’s running a waiting list for SocialRank for Instagram, with signups opening at the end of March, but the first 100 TNW readers to sign up here with the code TNW100 will get early access in…

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