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Facebook launches a free Analytics for Apps tool for cross-device app engagement insights

Mar25
by on March 25, 2015 at 6:09 pm
Posted In: Around the Web, Insider

facebook analytics for apps
At F8 Developer Conference today, Facebook unveils Analytics for Apps to provide insight on an app’s customer base, engagement, usage behavior and campaign performance to help developers maintain user retention. Facebook says with free-to-use Analytics for Apps, developers can understand how users are using the same apps cross-device. The tool will measure the app’s performance of across devices, and offer demographic data, such as age, gender and location. The tool will also offer metrics on segments, cohorts and funnels so developers can see how specific groups of people using which OS are responding to their app, especially during feature changes or updates. Lastly, Analytics for Apps…

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Facebook introduces an embeddable video player

Mar25
by on March 25, 2015 at 5:56 pm
Posted In: Around the Web, Insider

fb embed video
At its F8 conference today, Facebook announced it is introducing a video player that can be embedded onto other sites – finally. Starting today, users will see an embed option on their videos. They’ll then be prompted to copy and paste the necessary HTML code onto their website. Previously, pretty much the only way to share a video hosted on Facebook was to link to Facebook page or share it through the platform itself – quite inconvenient if you just want to post a short clip on your blog or website. The change is part of a greater shift towards…

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Facebook’s Parse announces new SDKs for the “Internet of Things”

Mar25
by on March 25, 2015 at 5:52 pm
Posted In: Around the Web, Insider

f8

Facebook’s mobile app development platform, Parse, is about to enter you home. At it’s F8 conference today, the company announced Parse is coming to the “Internet of Things” Parse currently supports Android, iOS and Windows Phone mobile operating systems, as well as OSX, Windows, Javascript, .NET, Unity, PHP and Xamarin software. The new Internet of Things approach greatly expands the range of devices the platform works with. This isn’t completely new for Parse, by the way it’s been working with things other than smartphones and tablets – like Arduino’s – for a while now. The transition makes sense; connectivity today…

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Facebook’s new Share Sheet feature lets you preview your posts

Mar25
by on March 25, 2015 at 5:52 pm
Posted In: Around the Web, Insider

feat

Mark Zuckerberg, at today’s Facebook F8 Developer Conference, announced a new feature called Share Sheet. It’s designed to make posts more attractive and predictable, as well as target them to specific users. “Today there are more than a dozen ways of sharing from an app into Facebook,” Zuckerberg said. “People want to be able to share into messages and groups and not be surprised about what it will look like.” Share Sheet lets you preview your post before it reaches your Facebook feed and offers options to share with particular people.  

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Facebook announces Messenger Business to let users to chat directly with companies

Mar25
by on March 25, 2015 at 5:45 pm
Posted In: Around the Web, Insider

messenger business
During the opening keynote for Facebook’s F8 Developer Conference today, Mark Zuckerberg introduced Messenger Business, a new way for Facebook users to communicate with businesses directly within the Messenger app. The feature is part of the company’s launch of Messenger Platform, which will opening its API to third party developers. Now, companies can now integrate Messenger as a way to provide customers purchase information, such as receipt and shipment trackers. Facebook users can also shop straight through Messenger, using the platform like live support to chat with businesses and even make purchases directly within the thread. It is unclear whether Messenger Business…

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