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Sara Vera is a data scientist at Insightly, a CRM and project management tool. In marketing, data is power. Surveys of marketers across industries suggest that brands of all shapes and sizes have hopped on the big data bandwagon. The Direct Marketing Association found that 84 percent of respondents plan to increase spending in data-driven marketing for 2015. Just the same, an InfoGroup survey found that brands rely on a number of different sources to collect and analyze this data. All of these activities are done in the name of improving customer experience with the type of marketing content and information…
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Ash Read is the founder of Nudge, a Twitter community management and customer service tool. This article first appeared on Medium. “Life begins at the end of your comfort zone.” “Anything you to do to stretch yourself out of your comfort zone will ultimately enable you to take larger risks and grow.” I’m sure we’ve all read plenty of quotes and articles about the importance of escaping your comfort zone. I know I have. But for years, I’d always taken this type of advice with a pinch of salt. That was until I started my own business. Now, doing something new,…
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Nathan Jessop is an analyst at Elliptic, a full-service Bitcoin custodian for investment funds and trading houses. Since 2008, bitcoin adoption has been influenced by a diverse range of factors that have made it one of the most volatile currencies in the world. Yet, despite such volatility, more than 100,000 bitcoin transactions are taking place per day and the volume continues to grow due to the ‘permissionless innovation’ provided by bitcoin’s underlying technology, the blockchain. As the blockchain matures, bitcoin will increasingly resemble traditional financial services, with functions such as retail banking (Circle), exchanges (Coinbase) and payment processors (bitnet) being created.…
This story continues at The Next Web