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You can now opt out of Verizon Wireless’ relentless tracking program for real

Apr01
by on April 1, 2015 at 6:02 am
Posted In: Ad tracking, Around the Web, cookies, Insider

Verizon Wireless is finally letting its customers opt out of its ad-targeting program that uses persistent, undeletable tracking codes on phones, reports The New York Times. The mobile carrier has been injecting users’ devices with ‘supercookies’ — also known as unique identifier headers (UIDH) — into its network traffic. It enables Verizon to capture information about your browsing history even if you’re using incognito mode which doesn’t allow standard cookies to be saved to your device. To disable header tracking, Verizon subscribers can call 1-866-211-0874 or visit the company’s site to opt out. The company said its systems will stop…

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