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Roundup: The first reviews of the Apple Watch

Apr08
by on April 8, 2015 at 2:54 pm
Posted In: Apple watch, Around the Web, Gadgets, Product Reviews, Smartwatches, wearables

Apple Watch
The first reviews of the Apple Watch are out now. With pre-orders opening in just a couple of days, it’s worth finding out if the device is really all that. We’ve scoured the Web for comments on Apple’s first wearable, and here’s what we found. “The Apple Watch is still a smartwatch, and it’s not clear that anyone’s yet figured out what smartwatches are actually for.” — The Verge The Verge’s Editor-in-Chief Nilay Patel feels that the Apple Watch is a beautifully crafted device and is perhaps the nicest smartwatch on the market, but it’s unfocused in what it can and…

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YouTube makes its TrueView ads more interactive to encourage users to engage

Apr08
by on April 8, 2015 at 2:42 pm
Posted In: Around the Web, Google, Insider, Product Updates

YouTube
YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people have bypassed them. The old format allows viewers to skip any ad after five seconds, and the advertiser only gets billed if they choose not to skip the ad (or watch at least 30 seconds if it’s longer). YouTube introduced cards as a replacement for annotations and now…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

YouTube makes its TrueView ads more interactive to encourage users to engage

Apr08
by on April 8, 2015 at 2:42 pm
Posted In: Around the Web, Google, Insider, Product Updates

YouTube
YouTube has announced that it is adding interactive cards to its TrueView video ads. This means that marketers will now be able to add more information in overlays on top of their in-stream spots. For YouTube, this makes ads more lucrative as the company can still make money from ads even if people have bypassed them. The old format allows viewers to skip any ad after five seconds, and the advertiser only gets billed if they choose not to skip the ad (or watch at least 30 seconds if it’s longer). YouTube introduced cards as a replacement for annotations and now…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

Measuring the health of a start-up through the lens of online marketing

Apr08
by on April 8, 2015 at 2:26 pm
Posted In: Around the Web, Investigations, Market Intelligence, measuring, startup success

startupsuccess

This post is part of the ‘Market Intelligence’ series, brought to you by SimilarWeb: get insights for any website or app.

Measuring the success of a start-up can be difficult, especially if the start-up is in a growth mode and customer acquisition is being valued more than revenues. However, if we look through-the-lens of online presence and online marketing, we can start to understand the impact that a start-up has in terms of recognition and traction. We took the leading contestants from The Next Web’s EU Tech 5 Award and analyzed them with SimilarWeb’s data to build a guide for measuring the success of a start-up. We analyzed: Overall online footprint Online audience growth Mastery of Social Media Media coverage 1. Overall…

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Win the new Chromebook Pixel!

Apr08
by on April 8, 2015 at 1:45 pm
Posted In: Around the Web, Google, Offers, TNWDeals

When Google created the new Chromebook Pixel, it went all-out in crafting a beautiful, usable and powerful personal computing device that lets you work, play and enjoy the best of the Web without compromise. Armed with a speedy 2.2GHz Intel Core i5 processor, 8GB RAM, a gorgeous 12.85-inch 2560×1700 pixel high-resolution touchscreen display, convenient dual USB-C ports for peripherals and power, and a battery that offers up to 12 hours of use on a single charge, the Pixel is ready to explore the Web with you. Plus, it’s finely tuned to run Chrome OS, with all of Google’s versatile apps,…

This story continues at The Next Web

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