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Amazon ditches its try-before-you-buy TestDrive feature for Android apps

Apr17
by on April 17, 2015 at 1:01 pm
Posted In: Apps, Around the Web, Product Updates

Screen Shot 2015-04-17 at 13.50.29

Amazon has ended its TestDrive service, which let you try out Android apps before you bought them. The feature has been pulled from the Amazon App Store already, but that won’t affect apps that previously used it. TestDrive was originally launched in 2011, but the company says the need for it has dwindled since thanks to the growing number of free and freemium apps. If you are still wary of getting a paid app, you can always make use of the Play Store’s 15-minute refund policy. ➤ Announcement: Amazon TestDrive Service

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What marketing teams can learn from biology

Apr17
by on April 17, 2015 at 12:09 pm
Posted In: Around the Web, hypersegmentation, marketing, Social Media

digitalmarketing

Joseph Vito DeLuca is VP Marketing & Communications for Yieldr  The Holy Grail of today’s data-driven marketing landscape was actually discovered far from any boardrooms or Silicon Valley tech centers. One must actually look to the laboratory; or more precisely, under the microscope. It’s because it’s not an X-factor that will save CMOs, but more closely an X-chromosome. The antidote that should be in every marketers medicine chest is hypersegmentation. Taking a Look Under the Microscope  Dr. Carl Sagan stated, “you have to know the past to understand the present.” Therefore, before we can learn how to apply hypersegmentation to…

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HowAboutWe wants you to stop swiping through Tinder and get out on a date tonight

Apr17
by on April 17, 2015 at 11:54 am
Posted In: Apps, Around the Web, Insider, Product Launches, Product Updates

HAW
Are you sick of swiping, chatting and never actually going on any real dates? HowAboutWe is an app that cuts right to organizing your first date. It aims to replace the relentless swiping and message habit by facilitating access to impromptu, real-life dates. HowAboutWe is actually a five year old dating service that was acquired by IAC last year and relaunched this week with a totally revamped app. Interestingly, IAC is the parent company to Tinder and Match.com, so it is no secret that it is taking its position at the top of the online dating game seriously. Tell the app…

This story continues at The Next Web

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a couple of laughzillas on a blue diamond background

HowAboutWe wants you to stop swiping through Tinder and get out on a date tonight

Apr17
by on April 17, 2015 at 11:54 am
Posted In: Apps, Around the Web, Insider, Product Launches, Product Updates

HAW
Are you sick of swiping, chatting and never actually going on any real dates? HowAboutWe is an app that cuts right to organizing your first date. It aims to replace the relentless swiping and message habit by facilitating access to impromptu, real-life dates. HowAboutWe is actually a five year old dating service that was acquired by IAC last year and relaunched this week with a totally revamped app. Interestingly, IAC is the parent company to Tinder and Match.com, so it is no secret that it is taking its position at the top of the online dating game seriously. Tell the app…

This story continues at The Next Web

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Tech5 Spain: Packlink named Spain’s fastest-growing tech startup

Apr17
by on April 17, 2015 at 11:48 am
Posted In: Around the Web, Insider, Next Conference, Packlink, Tech5, the next web conference

Tech5
Congratulations to online shipping comparison and booking platform Packlink on being named the fastest-growing startup in Spain. Packlink offers individual and SMB customers a fast and easy way to compare prices and book parcel deliveries. The company partners with the world’s top couriers and integrates with their booking and parcel tracking systems. Originally launched in Spain in 2011, it has been growing their business at an amazing rate, seeing high international growth over the past two years. Speaking about the company’s win, its founder Ben Askew-Renaut said: Anyone who’s worked on launching an idea into what we all call a ‘startup’ –…

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