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Moments as a currency: Brian Wong on identifying and addressing customers’ needs at TNW Europe Conference

Apr24
by Sindy Cator on April 24, 2015 at 3:16 pm
Posted In: Analysis and Opinion, Around the Web, Insider, marketing

IMG_9728_Brian Wong
Sharing his ideas on the future of advertising at TNW Europe Conference, Kiip founder Brian Wong spoke about the importance of identifying consumer needs by tracking key moments of their lives — and how it’s becoming easier than ever to do so. “Learn what people care about and when they care to identify, acknowledge and service customers’ needs,” said Wong. People turn to their mobile devices when they have a need of some sort, be it entertainment, information or a service to help them get something done. In doing so, users go through moments, such as completing a task, indicating a preference…

This story continues at The Next Web

└ Tags: europe, syndicated
a couple of laughzillas on a blue diamond background

Moments as a currency: Brian Wong on identifying and addressing customers’ needs at TNW Europe Conference

Apr24
by Sindy Cator on April 24, 2015 at 3:16 pm
Posted In: Analysis and Opinion, Around the Web, Insider, marketing

IMG_9728_Brian Wong
Sharing his ideas on the future of advertising at TNW Europe Conference, Kiip founder Brian Wong spoke about the importance of identifying consumer needs by tracking key moments of their lives — and how it’s becoming easier than ever to do so. “Learn what people care about and when they care to identify, acknowledge and service customers’ needs,” said Wong. People turn to their mobile devices when they have a need of some sort, be it entertainment, information or a service to help them get something done. In doing so, users go through moments, such as completing a task, indicating a preference…

This story continues at The Next Web

└ Tags: europe, syndicated
a couple of laughzillas on a blue diamond background

Teamleader and Somewhere claim TNW Europe Boost and henQ awards

Apr24
by Sindy Cator on April 24, 2015 at 2:49 pm
Posted In: Around the Web, Insider, tnweu, Voice

dav
At the annual TNW Europe Conference today, Somewhere – a platform that wants to reinvent how we approach our professional lives – and Teamleader – a CRM and team management platform – scooped our startup prize awards. Somewhere took first prize in our Boost program, fending off more than 150 other entrants and winning jury approval to take home a €25,000 marketing credit courtesy of TNW. It’s not just about on-site ads though, that credit can be put towards anything, and the team also gets a half-day consultation with TNW’s VP of Design and a half-day with our VP of Business Development.…

This story continues at The Next Web

└ Tags: news, syndicated
a couple of laughzillas on a blue diamond background

Emailing Access Report in Email Body

Apr24
by Sindy Cator on April 24, 2015 at 2:21 pm
Posted In: access, Around the Web

I’ve been doing a fair bit of work in Access lately, which is why I’m so irritable. I like Access for it’s rapid development characteristics, but I have specific user interface requirements that don’t happen in Access out of the box. By the time I implement those quirks, I feel like I should have just written the damn thing from scratch in C#.

The quirk du jure is sending an Access report via email not as an attachment, but rather in the body of the email. I thought this would be pretty darn easy. I would display the report and the user would use some built-in send function under the File menu to send it off. Oddly, to send an Access object via email, you have to look on the External Data tab, not the File menu. The Export Email function does not have the option of putting the report in the body of the email, only as an attachment. At least as far as I can see. Off to VBA, I guess.

Private Sub cmdEmailBlended_Click()
   
    Dim sFile As String, lFile As Long, sHtml As String
    Dim olApp As Outlook.Application
    Dim olMail As Outlook.MailItem
       
    UpdateBlendedQuery
   
    ‘Output the report to HTML in the temp directory
    sFile = Environ$("TEMP") & "Blended" & Format(Date, "yyyymmdd") & ".html"
    DoCmd.OutputTo acOutputReport, "BlendedRackReport", acFormatHTML, sFile
   
    ‘Read in the HTML File
    lFile = FreeFile
   
    Open sFile For Input As lFile
        sHtml = Input$(LOF(lFile) – 1, lFile)
    Close lFile
   
    ‘Put the file contents in the email body
    Set olApp = New Outlook.Application
    Set olMail = olApp.CreateItem(olMailItem)
    olMail.To = "nobody@example.com"
    olMail.Subject = "Special Pricing"
    olMail.HTMLBody = sHtml
    olMail.Display
   
End Sub

Ah, the ubiquitous DoCmd object. I hate DoCmd (I told you I was irritable). If I was building the Access Object Model, that line would read ActiveReport.Export sFile, acFormatHTML.

In Excel, I like to write my own HTML converters, but not so in Access. Taking an Excel Range and turning into an HTML table is one thing. But taking a Recordset and creating an HTML report out of it is nuts. There’s calculated fields, headers and footers, and a whole bunch of other considerations. So I have no problem using the built-in HTML converter, even though my 18 record report produces 199 lines of HTML (actually less than I expected).

On the first go ’round, I encountered a Input past end of file error. You might notice on my Input$ statement that I take the length of the file minus 1. That’s not how I normally do it. In fact, I have an AutoHotKey for when I type Input$

:*:Input$(::
    sendinput Input$(lof(lfile),lfile)
    Return

I couldn’t figure out why I was getting this error. I’m using LOF to get the length of the file, what more could you possibly want. I subtracted one just to see what would happen and it worked. Then I opened the file in Notepad++ to see if I could see what was happening.

Look at that little guy at the end. What’s that about?

└ Tags: syndicated
a couple of laughzillas on a blue diamond background

Timewaste Timer charges you $1 for every hour you waste on Facebook

Apr24
by Sindy Cator on April 24, 2015 at 2:20 pm
Posted In: Apps, Around the Web

Timewaste Timer
Have you ever been regretting spending too much time on social networks, where you only logged in for a second to find out when your friend’s birthday was? Apparently many people have, as there are a myriad of services offering to block all the ‘distraction URLs’ in your browser, or tracking exactly how much time you spend there. A newcomer in this family of anti-distraction tools is Timewaste Timer, a Chrome plugin and service that will take $1 from you every time you spend more than an hour on Facebook per day. All you need to do is install the extension and…

This story continues at The Next Web

└ Tags: syndicated
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