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How to create consistently great content

May08
by on May 8, 2015 at 12:09 pm
Posted In: Around the Web, content marketing, Insider, marketing

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Brian Honigman is a content marketing consultant and the CEO of Honigman Media. For more insights on how to be a better marketer, sign up for his weekly newsletter. This post originally appeared on his blog. For those in the marketing industry, there’s very little doubt. Content marketing works. While there’s no debating that content marketing works, it only works if it’s done right; and one of the keys to doing content marketing right is to do it consistently. Woody Allen famously quipped that “80 percent of success is just showing up.” For content marketing this is certainly true. Most content…

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Amazon’s delivery drones might stalk you to make a drop-off

May08
by on May 8, 2015 at 11:41 am
Posted In: Around the Web, Insider

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Talk of Amazon’s delivery drones scarcely goes off the boil for more than a few weeks before some new bit of news or development brings them right back into the headlines. The problem with the whole scheme, however, is while the Federal Aviation Authority (FAA) is slowly making changes to rules concerning the use of drones in a commercial capacity, they’re not changing anywhere near fast enough to imagine Amazon drone deliveries this year or next. Nonetheless, that doesn’t stop the company lodging new patent applications around the idea. The most recent (granted this week, despite being filed in September last…

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Snap Me Up’s selfie alarm clock combines two of my most hated things

May08
by on May 8, 2015 at 10:35 am
Posted In: Apps, Around the Web, Insider, Product Reviews

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Like many people, the sound of my alarm clock in the morning doesn’t make me leap out of bed with joy. It doesn’t make my mind swirl with the endless possibilities of a day yet to play out. Usually, the piercing sound is met with a swipe at the snooze button, and 10 more minutes blissful slumber. Snap Me Up, however, won’t let that happen. In a nutshell, it’s an alarm clock that won’t switch off until you take a selfie. Now, I know people seem to have lost their minds for the selfie craze, but why you’d want a collection of…

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You can watch GIFs of entire movies thanks to this subreddit

May08
by on May 8, 2015 at 9:48 am
Posted In: Around the Web, Insider, Shareables

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Ever wanted to watch a GIF of an entire movie in just a few seconds? Now, for some reason, you can. Over on /r/fullmoviegifs, there’s a handful of users creating GIFs of entire movies. If you’ve seen the movie before, watching one of these is a fascinating way to refresh your memory of the entire thing in just a few seconds. A word of warning: the GIFs are fast and can contain flashes of light so those with epilepsy may wish to steer clear. A ton of movies have already been converted into GIF form, but there’s also a long list…

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Mark Zuckerberg’s year of books: Henry Paulson’s Dealing with China

May08
by on May 8, 2015 at 8:53 am
Posted In: Around the Web, book review, Insider, Mark Zuckerberg, year of books

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Caitlin is Editor in Chief at Page19 and frequently writes about marketing, communications, and creativity. This post originally appeared on Blinkist. Mark Zuckerberg’s 8th pick for his Year of Books is Henry Paulson’s Dealing with China. Here, we’ve assembled the vitals on China’s transformation into major global player and what that means for the rest of us. What have you accomplished since 1985? Even if you completed a master’s degree, bought a house, got married, founded a company, started a family, and found the cure for the common cold, it would still be small potatoes in comparison to what China’s…

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