HR departments everywhere, here’s a little secret: Women don’t respond well to job ads requesting “superstars” or “ninjas.” This is what hiring platform Unitive discovered in 2015 (Unitive is currently part of HR-software company TalVista) when researching how to take the gender bias out of the employee recruitment process — including writing job descriptions, evaluating applications, and interviewing applicants. Although it’s illegal to advertise job vacancies to a specific race, religion, or gender, research has proven time and time again that gendered words and phrases like “boastful” and “sympathetic” reinforce gender stereotypes, especially in the workplace. A team of social scientists…
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