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In any online game, cheaters can really ruin it for everyone else. Not only do they ruin the sense of fair play, but, in defiance of the old adage, they often prosper. So what’s EA doing with Apex Legends‘s cheaters? Sticking the offenders in a pool together. Respawn, the game’s developers, posted a “check-in” update to Reddit over the weekend, detailing among other things its attempts to mitigate unfair play. There’s the usual measures: creating AI that detects cheating programs; identifying spam accounts; requiring two-factor authentication on suspect accounts. But another solution bears mentioning, because it sounds kind of ingenious: “[m]atchmaking…
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Follow the leader is not only a children’s game but a concept ingrained in the social psychology that drives us to emulate what’s popular. Marketers are notorious for paying close attention to what’s resonating in their industry amongst their peers and capitalizing on it, but often to a fault. Whether duplicating a company’s branding outright or adopting an identical tone on social media, many marketing strategies today are exactly the same. This sea of sameness in marketing doesn’t benefit advertisers as it quickly dilutes the effectiveness of a tactic when everyone adopts it at once. And it doesn’t serve customers…
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On July 15, the Bank of England revealed Alan Turing, a pioneer of computer science and artificial intelligence, will be the face of the new £50 note. One thing the announcement didn’t touch on, however, is that there’s a witty easter egg permanently embedded in the note’s design. The note, which will be printed on polymer, has a ticker tape showing a binary code: 1010111111110010110011000. You can see the the code to the left of Turing’s photo. While the number might seem random at first, it actually contains a piece of information about Turing’s life, as spotted by eagle-eyed Twitter users. When converted,…
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Welcome to Hard Fork Basics, a collection of tips, tricks, guides, and info to keep you up to date in the cryptocurrency and blockchain world. Google ‘cryptocurrency’ and the likelihood is you’ll see ‘exit scam’ somewhere in the results. But, what are they, how do they work, and more importantly, how can you spot one? What’s an exit scam? Put simply, an exit scam is a fraudulent operation orchestrated by unethical cryptocurrency promoters who disappear with investors’ funds during or in the aftermath of an initial coin offering (ICO). To do so, the scammers typically launch a new cryptocurrency based…
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