How two gamers built a secret weapon to get huge Web traffic
Jun24
on June 24, 2015
at 10:40 am
Posted In: Around the Web, content recommendations, Insider, Outbrain, Starcraft, Taboola, World of Warcraft, ZergNet
You’ve seen them, those boxes squatting like ugly interlopers at the bottom of websites, urging you to click on some story about a new mobile game or a magic trick for losing weight. Here’s an example powered by Outbrain: An Outbrain box under a Telegraph article That company and rivals like Taboola, RevContent, Content.ad and Adblade have a pretty simple business model: They pay publishers to place the ‘promoted articles’ at the bottom of their stories. If you’ve visited Business Insider or MailOnline recently, you’ll have been served up Taboola recommendations like these: Taboola recommendations from The Daily Mail The Awl…
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