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This post is part of a new series titled “Business Social,” and is brought to you by Hootsuite.

The Internet is a dangerous place—and no brand is safe. As IBM’s Security Services 2014 Cyber Security Intelligence index points out, there were 1.5 million cyber attacks in the United States in 2013. This year, retailers such as Home Depot, Apple, PF Chang’s and even Dairy Queen have confirmed data breaches. Many of these security breaches resulted in—or will result in—material losses to consumers. Brands are taking a hit, too. Social media accounts have been hacked, altered, and used to spread political and anti-corporate messages. Profiles and followers have been lost, and even brand images have taken hits. The worst part…

This story continues at The Next Web