
Social marketing platform SocialBro adds full Twitter Firehose access
Social media campaign management platform SocialBro has just launched a monitoring tool that harnesses the power of the Twitter Firehose, enabling deep data mining across the length and breadth of Twitter content in real-time. With this addition to its arsenal, SocialBro is able to provide its users with full real-time and historical Twitter data monitoring, and allows them to gather insights and run marketing campaigns using its existing tools. The company says that its new monitoring functionality supports complex search queries with combinations of hashtags, mentions, locations, keywords and sentiment. This lets users cross-filter and slice the data by multiple factors and…
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