It wouldn’t be SXSW with a handful of experiences that explore the boundaries of the weird and wonderful parts of technology. Last night I had the pleasure of interacting with a giant, stark white ‘playground’ that looked like one part Chuck E. Cheese interactive station and one part Zordon’s command center. The experience, called the Audience Reactive Compilation (ARC) instrument, was the key showpiece at the Digital Interplay Lab run by Deloitte Digital at the festival. Designed in partnership with installation artists Dave & Gabe, the instrument relies on randomly generated melodies developed by André Allen Anjos, better known as…
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