When business leaders used to speak of reaching for the sky, it was taken as a metaphor for setting high business goals. But now, whether your firm is in retail, construction, security or sports, the skies may be a genuine source of commercial advantage. Rapidly improving technology and lower costs mean civilian and commercial drones – or unmanned aerial vehicles (UAVs) – are hovering on the very edge of the mainstream. As reaction to Jeremy Clarkson’s new advert with Amazon has proven, the concept of deliveries flying through the skies to our homes seems to thrill and appall in equal…
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