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This post was brought to you by Appodeal, a programmatic mediation company for app developers. |
Mobile advertising sounds simple enough. It’s just taking the classic elements of advertising and putting it in on a mobile platform, right? So you open the ad space and begin requesting ads from ad networks or mediation technology with high hopes only to see less than stellar eCPMs, charges for mediation commissions and fill rates under 100 percent. We’re at the dawn of the mobile ad market, and everyone – industry colleagues, conference experts and prospective ad network partners – seem to think they have the tips and tricks that will make you the most money. So how do you cut…
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