Jeff Foster is co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences. Blogger outreach is a critical part of digital marketing. It’s an amazing opportunity to connect with large audiences that want to buy your product or service. Better still, readers trust good bloggers – so their seal of approval is incredibly valuable. Talking to bloggers isn’t rocket science, but it can go terribly wrong. Bloggers aren’t journalists or employees – they’re independent souls who have built a following…
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