4 steps to make experimentation a repeatable process in your business
Mar10
on March 10, 2015
at 9:45 am
Mike Fishbein does content marketing at Alpha UX. You can connect with him @mfishbein or via his personal site, mfishbein.com. The traditional product lifecycle of idea generation, extensive product development and market research, and a marketing budget-heavy launch has become an artefact of the past. Product teams from garage startups to Fortune 500s are increasingly adopting a product development practice that puts experimentation and user insights at the forefront. Most new products fail, and most frequently because they do not meet user needs. Running experiments helps product managers validate customer demand for a product concept earlier in the product lifecycle. By…
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