| This post is part of a new series titled, ‘Future of Communications,’ and is brought to you by Nexmo. |  |
Going global with anything is never an easy task. There are various legal, cultural and resourcing standpoints to consider in order to successfully scale. While SMS can be straightforward on a local level, going global can be challenging for a number of reasons: various local regulations, inefficient performing routes, untrustworthy aggregators and more. Traditional telecom infrastructure is cumbersome The traditional telecom infrastructure was never built to support the volume of business-to-person messaging we’re seeing today. Some companies have resorted to Application-to-person (A2P) SMS, but as we’ve noted before, the process for delivering A2P SMS is clunky and can be expensive to deploy.…
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