The Daily Dose

Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age of content marketing, every brand must learn to think like a media company. Creating content brings a lot of related concerns along with it. One particularly tricky issue for brands to navigate is the question of authorship. Many brands shy away from giving individuals credit because they…

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