The battle between the ad blockers and the ad pushers was on full display this at this year’s Mobile World Congress, when Google and adblocking company Shine sparred over the broken state of mobile advertising. The debate shows how tensions have remained high since the release of Apple’s iOS 9, when the tech giant announced it would enable content blockers for the benefit of users. While ad blockers have been pitched as a way to improve the mobile experience, the debate really comes down to the ongoing Cold War between powerful, well-funded tech giants who are battling for the future…
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