Facebook wants to trash UK startup Littergram’s name
Apr27
Protecting your trademark from rivals is an essential part of any successful business. If you have a hit, someone will always want to trade on your name. However, I’m not sure I can agree that Littergram, a UK-only app that lets people report local trash hotspots in the hope of being surrounded by less of it in future, is too similar or much of a threat to Instagram’s success. Facebook disagrees and has, after following up for a more detailed chat, continued with its request that Littergram change its name and respond to its letter by tomorrow. If Mark Zuckerberg isn’t taken…
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