Kantar: iOS overtakes Android as most popular mobile platform in the US

Feb04

by Sindy Cator on February 4, 2015 at 11:50 am

Posted In: Around the Web, Insider, Mobile

For the first time since the end of 2012, Apple’s iOS platform leads the way in terms of mobile OS market share in the US, according to the most recent figures from Kantar’s WorldPanel ComTech report for the last three months of 2014. Admittedly, according to the figures, iOS’ margin over Android was pretty darn fine – just 0.1 percent – but it suggests that Apple’s iPhone 6 and 6 Plus launches last year are being received well around the world. According to the report, the second most popular device (behind the iPhone 6) in the US was the Samsung Galaxy…