facebook_culture_06
Facebook today announced a number of new tools for publishers to help them connect to readers on the social network and to understand the impact they’re making. A new Interest Targeting tool helps target users who have liked a publisher’s page by interest, so when a relevant story goes out, it gets shown to those with some interest in what’s shared. Another new tool, End Date, allows publishers to give posts an expiration so that they disappear from a page after a certain time has passed. This allows publishers to hide stories that have become stale or are only relevant at a…

This story continues at The Next Web