How bootstrapping helped my business cheat death

Poornima Vijayashanker is the founder of Femgineer, helping entrepreneurs and tech professionals (especially women) level up their careers. This post is based on the author’s new guide, How to Transform Your Ideas into Software Products. At the end of 2012, I was in a really tight spot. My startup, BizeeBee, had run out of capital – and even though we were making money, it was just not enough to cover everyone’s salaries. I had to make a tough call: shut it down, get acqui-hired or keep it running. I decided to keep it running, because I kept seeing the signs of more customers…
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