How being more self-aware can help your brand succeed on social media
Nov17
Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog. Brands are not people. The recent case of Burwell v. Hobby Lobby is just one amongst a string of Supreme Court decisions that have legally classified corporations as people. Even if corporations are considered people from a legal standpoint, the notion of corporations as people is, intuitively speaking, pretty absurd. Yet, if you’re online, you will likely encounter corporations pretending to be people every day as branded profiles…
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