The science of viral content: Which emotions are shareable for different age groups and genders?
Jul28
on July 28, 2014
at 7:42 pm
This post originally appeared on the Buffer blog. Is creating the next viral hit on your marketing to-do list? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”). Campaigns that succeed are those that carefully consider what makes content go viral, including each element of the content as well as the emotional responses and psychological factors that prompt engagement. But understanding these factors in and of themselves is only half the story; the other half is understanding your audience and the characteristics that influence their reactions. In other words: To create a campaign that…
This story continues at The Next Web