Amazon’s smartphone doesn’t have to beat Apple to succeed, it just needs to be your pocket salesman

The smartphone market is brutal. It destroys companies that can’t keep up and makes established tech juggernauts look like a bumbling startup. It’s harsh, unrelenting and Amazon is getting ready to shoulder its way into the fray. On Wednesday Amazon is expected to reveal its long-rumored smartphone. Judging from the teaser video Amazon released with the event’s announcement, a 3D display is all but a given. Then Jeff Bezos, the company’s CEO, shipped members of the press that are attending the event a book, Mr. Pine’s Purple House. The book is about being different with an emphasis on being purple. Even the note that accompanied the…
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