Following a recent decision by its CEO, Mark Zuckerberg, Facebook opted to give priority to posts from friends instead of public pages in the users’ News Feeds. The bombshell drove Facebook stock price down by five percent. This new turn for the social media company is even more significant that it seems, putting both media and community managers in a tricky situation. Having had to play with the Facebook “black box” for many years — the black box allegory is used for platforms where the governing principles are not visible, nor comprehensible, to the user — they are now facing…

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