Facebook defends ad targeting meant to discriminate against older workers

Dec21

by Sindy Cator on December 21, 2017 at 12:01 am

For the unemployed (or underemployed) a Verizon job ad in the Facebook Newsfeed might be just the break they’re looking for. In an ad featuring a smiling millennial woman, Verizon promises “your [sic] more than just a number,” a corporate euphemism meant to relay a company values its employees. In this case, it’s an ironic choice of words. Whether the sentiment was true or not is irrelevant; the ad only appeared in the feeds of those aged 25 to 36. The irony could be laughable, if it weren’t for the millions of Americans that won’t have the chance to crack…