The Daily Dose

Mikael Cho is the co-founder of Crew, a network that connects short-term software projects with handpicked developers and designers. This post originally appeared on the Crew blog. I’ve heard of many different approaches for how people come up with names for their companies. Some people opt to hire branding agencies while others hire naming consultants. And some just figure it out themselves. I don’t know which of these methods is best but when my co-founders and I decided we needed a new name for our company, we did as we usually do with most things—try to figure it out ourselves first. The process wasn’t easy….

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