Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the marketers’ lives, becoming common practice in no time. And again, there are tools to help with actual social listening. However, what some marketers don’t know is what keywords they should actually be tracking, both organically and in social media. Fortunately, we’re here to help you answer that question. In this post, we’ll explain the…

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