Facebook announces News Feed change to surface more relevant videos

Facebook today announced a few changes to the way it handles video on your News Feed. In the past, video was ranked based on a few actions, like whether a video was live, if people bothered to turn on sound, or if you decided to open it to a full screen view. Today’s announcement adds another metric, ‘percent completion,’ to determine how to rank video and determine what’s worth inserting into your News Feed. Percent completion is exactly what it sounds like, the amount of time you watch each video before shutting it off and scrolling to the next item. The…
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