Internet only ‘Ghost Restaurants’ are the next big thing
Jan24
It’s late, and you’re craving some food. After the inevitable back and forth with your significant other, you decide on a restaurant called Leafage, a a salad shop near Grand Central in New York City. Thing is, Leafage, doesn’t actually exist. It’s branding does, as do its Yelp reviews, but Leafage as a restaurant is merely an idea, a ‘ghost restaurant’ as they’re being called. Leafage, one of a handful of restaurants owned by Green Summit — each with its own menu and branding — play host to more than 50 chefs in two kitchens around NYC. The company’s deliver-only model foregoes…
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