Samsung faces the heat head-on with full-page Note 7 apology in major newspapers
Nov08
Samsung has been walking through the fire over the last few weeks after the South Korean tech titan had to resort to discontinuing its flagship Galaxy Note 7 lineup following numerous reports of exploding devices. In an effort to win back the trust of consumers, today Samsung ran full-page apology ads in three major US daily newspapers. Aimed at English-speaking consumers, the apologetic statement appeared in Monday editions of The Wall Street Journal, The New York Times as well as The Washington Post. Signed by CEO of Samsung Electronics North America Gregory Lee, the letter read the following: An important tenet…
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