Facebook angers advertisers with 2 years’ worth of screwy metrics
Sep23
Hoo boy, Facebook has messed up big-time with its advertisers. According to The Wall Street Journal, the social network has admitted to misreporting video metrics to its clients for the past two years. Facebook said that its measure of the average time users spent watching videos was artificially inflated because it was only factoring in video views of more than three seconds – resulting in data that overestimated this metric by 60-80 percent. The trouble with that is that it misguided advertisers who spent money promoting campaigns on the social network. They need that kind of data to decide how…
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