Facebook CEO Mark Zuckerberg today outlined the social network’s newest measures to get a handle on its political ads problem and reach “an even higher standard of transparency.” He listed three points the company is implementing to effect this change and plans to put in action next year, through a Facebook post. The most game-changing proposal is that political advertisers will have to prove their identity and disclose who is financing the ad. Every single ad they publish will be labelled as political — avoiding any confusion for those in the audience. This kind of disclosure is required by law…

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