Facebook is turning its camera effects into an open augmented reality platform

Apr18

by Sindy Cator on April 18, 2017 at 5:24 pm

It’s a become something of a broken record, but Facebook has been on a Snapchat copying rampage, adding a variety of camera effects with similar augmented reality filters. But at its F8 conference today, Facebook revealed a larger plan for these cameras: creating an open augmented reality platform. Mark Zuckerberg implied it should be our biggest takeaway from the event; Facebook sees these cameras as not just fun filters, but as a future platform for communication. Zuckerberg demonstrated using filters that not only apply effects to your face, but also interact with your environment using 3D mapping and object recognition.…