The Daily Dose

Research has shown that the vast majority of mobile users who are looking to download an app already have a good idea of what they want. We know this because according to Nielsen, Forrester and even those who run the store at Google, searches inside the App Store and Google Play make up for a “vast majority of the installs.” This means that the success of an app comes from understanding how your app stacks up in the search listings versus the actual search intent for all of those important keywords. It also means fundamentally understanding what users see when…

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