The Daily Dose

Today, Facebook decided to give race-based targeting the boot after many (myself included) raised issue with its possibility for misuse. But wait, let’s back up a second. As a Facebook representative explained to me ever-so-patiently back in March, you can’t target by race on Facebook. There are no tools available that allows you to check a box and reach an entirely Asian/Black/Latino audience. What you can do, however, is target users based on ‘ethnic affinity,’ which is basically the same thing. For the record, the Facebook representative I spoke to about it wholeheartedly disagrees. My issue with Facebook’s description sort of…

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