New Apple ad features the late Maya Angelou (and it’s beautiful)

Aug04

by Sindy Cator on August 4, 2016 at 5:49 pm

Apple today launched a new ad, just in time for the Rio Olympics. Much like some of its previous work, this ad sort of transports you to a different place where you forget for a moment that you’re watching an advertisement. Apple does (arguably) have one of the best creative teams on the planet, mind you. In this 60-second commercial, Apple uses photos and video from iPhone users worldwide while the late Maya Angelou reads her poem ‘Human Family’ over melancholy music. The images are beautiful glimpses into life of people, landmarks and scenery around the world, each of which was shot on…