The Daily Dose

As an entrepreneur, you master a wide range of skills: You’re resilient, passionate, a leader, and always focused on your company’s success. The vast majority of entrepreneurs also come from a technical background, and the core team they build around them is often comprised of people with similar skills. This may often lead to the startup’s marketing efforts being kept on the back burner in the initial stages of the company, and later being outsourced. However, marketing is a crucial aspect of a company and should be treated as such from the start. It defines the positioning of your company…

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