This is why people who live on the internet can’t be trusted
Mar21
The UK’s National Environment Research Council (NERC) might have been pleased when looking at its Web analytics over the weekend to see a spike in traffic – until it realized that was a lot of internet jokers upvoting ‘Boaty McBoatface’ in its #NameOurShip campaign. What looked like an exercise in innovation and democracy in naming its new £200 million polar fleet vessel has quickly descended into predictable internet chaos, not least because the famous explorers that ships are usually named after aren’t exactly household names. Let me think… Of course, NERC might have thought it was just asking environmental research enthusiasts for their input,…
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