The Daily Dose

At an event in New York today, Facebook launched its newest product for marketers: interactive mobile ads called Canvas. Facebook needs ads to make money, so getting them right is crucial for the company. Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple photos of a product or from a brand. Canvas instead offers full-screen ads – basically complete mini websites designed around specific products. To be clear, Canvas was already announced earlier, but this is the first time the company is rolling them out publicly. Developing…