Why this young UK startup has got the attention of Chinese tech giants
China is a notoriously difficult market for foreign tech companies to break into on their own terms, but London-based Mihaibao has managed the feat. With the tagline ‘Shop the West,’ Mihaibao is a marketplace that allows Chinese customers to buy often hard-to-find fashion goods made outside the country. The company hand-picks retailers to work with, and founder Jacqueline Lam says that early demand from both customers and companies wanting to be involved has been huge. Like many good startup ideas, Mihaibao (which translates as ‘seek for overseas treasures’) was born so the China-born and Denmark-raised Lam could scratch her own itch.…
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