Facebook_Shop_Hero
Facebook announced back in July that it was testing the waters about adding digital storefronts and buy buttons to retailers pages. Now, after partnering with e-commerce platform Shopify, shopping on Facebook has become reality. The Shop, as it’s called, lets merchants display products directly on their company Page. Retailers can also choose whether they want customers to be able buy products directly on their Facebook Page or if they will be redirected to the company’s store or app after clicking the buy button. Of course, there are Facebook Store apps already, but these don’t work on mobile devices and that’s how most…

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