Tribes, rat people, and the importance of knowing your audience
Sep10
A few years ago, New York Times bestselling author Chris Brogan unfollowed 131,000 people on Twitter. Just like that—poof, they were gone. In a time where we’re all told that bigger is better when it comes to your audience (why settle for one million followers when you could have two million?) why would anyone want to dump massive amounts of seemingly loyal fans? What Brogan called the ‘Great Twitter Unfollow Experiment’ was his attempt to get rid of the noise that surrounded him every day and return to the core group of people that initially inspired and supported him. The Fail Whale in a beautiful Google +…
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