Facebook is bringing auto-play video ads to its Audience Network apps

Aug11

by Sindy Cator on August 11, 2015 at 4:24 pm

Facebook is opening up its best performing ad units, including auto-play video and carousel ads, to other developers under its Audience Network ad program. If you’re not familiar, the Audience Network was announced way back at Facebook’s F8 conference in April 2014, and it basically allows the company to target users using its collection of information while they’re using other apps. App developers benefit from advanced targeting without needing to hire their own ad team. When a user visits an audience network app, they’re shown personalized ads which are targeted based on their public Facebook information. Facebook get a cut for…