Hulu considers offering ad-free service, but is there really a demand?

Jul17

by Sindy Cator on July 17, 2015 at 1:19 pm

Netflix revealed on Thursday that it was considering a price increase and now it looks like its rival, Hulu, wants to do the same. According to The WSJ, the streaming service has codenamed its project NOAH (No Ads on Hulu) and it would see it offer an additional ad-free tier for $12 – $14 per month. At the moment, Hulu customers pay $7.99 per month and still have to endure ad breaks. It’s not a done deal yet and I struggle to see its appeal for current Hulu customers. For the company, it shows that it’s taking itself seriously among its…